To Encourage Kids To Wash Their Hands, Soap With Toys In Them
According to research, washing hands frequently with soap, is the most effective way of preventing the spread of infection and deadly disease.
To encourage kids to wash their hands often in South Africa, Y&R Zambia teamed up with The Safety Lab, Dare to Share and Blikkiesdorp4Hope to give out soaps embedded with toys in them.
The disadvantaged kids in Blikkiesdorp, Western Cape, each received a bar of soap.
Because there was a prize associated with washing their hands, they were more excited about keeping clean and taking a bath—thus, reducing illnesses and infections within the community.