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Yahoo! Counts Down To A New Logo, Displays Different Design Each Day For A Month
By John Yong, 07 Aug 2013
Yahoo!’s iconic purple logo will be getting a new look next month, and to countdown to it, the search engine giant has launched a campaign called ‘30 Days of Change’.
Announced in a blog post , the company said that it will be showing a different variation of the Yahoo! logo each day for the next 30 days—displaying it on its homepage and across its different networks.
“Over the past year, there’s been a renewed sense of purpose and progress at Yahoo!, and we want everything we do to reflect this spirit of innovation,” wrote Chief Marketing Officer Kathy Savitt. “While the company is rapidly evolving, our logo—the essence of our brand—should too.”
“The new logo will be a modern redesign that’s more reflective of our reimagined design and new experiences,” Savitt added.
While the new logo is intended to reflect its progress, the company said that it will not be ditching the color purple or the exclamation point.
“We also want to preserve the character that is unique to Yahoo!—fun, vibrant, and welcoming—so we’ll be keeping the color purple, our iconic exclamation point and of course the famous yodel. After all, some things never go out of style.”
Yahoo’s new official logo will be launched on 4 September 2013.
To check out its daily new logo, visit its Tumblr page, @Yahoo or Facebook page.
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