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Coca-Cola 3D-Prints Miniature Figurines Of Its Customers In New Campaign
By John Yong, 22 Aug 2013
To celebrate and promote the launch of its new mini bottles in Israel, Coca-Cola is giving customers a chance to own a mini 3D-printed figurine of themselves.
Teaming up with creative agency Gefen Team, a pop-up 3D-printing lab was set up in Coca-Cola’s main factory in Israel.
To take part, customers were required to download a special mobile application and create a virtual ‘mini-me’ version of themselves.
According to POPSOP, it reported that customers had to look after their mini avatars just like the popular Japanese digital pet, ‘Tamagotchi’.
The winners will be selected to visit the lab, where they will be scanned and given a 3D-printed miniature figure of themselves.
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