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An Illustrated Font Inspired By Nature, Created For L’occitane

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South Korea-based illustrator Sid Seokhan Jung was asked to create an illustrated set of letters for the ‘Green Allure’ campaign, by French body care products brand L’occitane en Provence and magazine ALLURE Korea.

The illustration was to depict the brand identity of L’occitane and its beginnings, when its founder Olivier Baussan bought a vintage distiller to make the brand’s very first cosmetic product.

‘A True Story’ is the resulting letter set that features a nature theme—starting with people surrounded by the wonderful world and goodness of plants, flowers and fruits, which become used in the products that are created through a distiller.

Looking at Jung’s font will remind you of calming and carefree living in a countryside.


[via Sid Seokhan Jung]
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