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Converse Unveils ‘Scratch-Off Sneakers’ That Reveal True Colors Over Time
By Anthea Quay, 16 Sep 2013
Fashion house Maison Martin Margiela has given classic Converse sneakers an interesting treatment, as part of the brands’ collaboration.
The MMM x Converse collection features Chuck Taylor All Star and Jack Purcell shoes, completely covered in a layer of white paint—a color signature to Maison Martin Margiela.
As the shoes are worn, however, the white paint cracks and chips off to progressively reveal the true color of the shoe—that comes in black, red, navy blue, or Margiela-exclusive vintage yellow.
“The Maison has always been obsessed with white; it is used as a layer to give an incognito feeling,” Maison Martin Margiela said in a statement. “A sort of poetry, with the passage of time, the shoe asserts itself.”
The sneakers do not come cheap—each pair is priced at US$200—but present, in a different way, the deconstruction and transformation of products, for them to become more precious with time; similar to wine and leather items as they age.
The unique shoes can be found at Margiela stores and select Converse stores worldwide.
[via The UNLIMITED]
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