Don't miss the latest stories

Follow us

Share this

Creative Couture Dresses Fashioned Out Of Subway Wrappers And Napkins

Subscribe to DesignTAXI
Like us on Facebook

Sandwich company Subway recently hosted a fashion show that featured models parading down the catwalk clad in ‘couture-worthy’ dresses made out of its wrappers and napkins.

Dubbed ‘Project Subway’, the fashion show was held during the New York Fashion Week and was part of the sandwich chain’s marketing strategy to get people to try its sandwiches during their September ‘$5 Footlong’ promotion.

Who knew a sandwich company could come up with such a inventive method to market its products? You’ll never look at a Subway sandwich wrappers the same way again.


[via Bit Rebels]
Receive interesting stories like this one in your inbox
Advertise here

More news on

Also check out these recent news