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Kit Kat Rewards People With Free Nexus 7 Tablets For ‘Taking A Break’
By John Yong, 20 Sep 2013
To celebrate the upcoming launch of Android’s latest operating system ‘Kit Kat’, the chocolate company—together with ad agency JWT Amsterdam—launched a campaign, in which they gave away free Nexus 7 tablets to people—for simply taking a break.
In the campaign, titled ‘KITKAT – Have a seat’, they installed special outdoor ads at various locations in Amsterdam and Utrecht.
These installations came with a special bench and message, informing people of the prize at stake.
To win the Nexus 7 tablet, a person has to be seated on the bench on a specified time and date.
Once that specified moment passed, the person seated will be given a free Nexus 7 tablet by a delivery person.
Would you sit and wait for a free tablet?
Click to watch the campaign below:
[via JWT Amsterdam]
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