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‘Animal Planet’ TV Channel Gets A New Logo

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Discovery Network has unveiled a new logo for its Animal Planet channel.

Designed by the network’s in-house studio Discovery Creative, the new logo features the letter M of “Animal Planet” being replaced with pictures of animals and presenters.

It was inspired by the tagline of Animal Planet, “Surprisingly Human”, and will be used internationally.


“The creative strategy behind the bold new identity was to bring our surprisingly human brand promise to life, observing how animal behavior often reflects human behavior, providing an entertaining insight into the nature of our programs, which are about people as much as animals, ” Discovery Network’s vice-president executive creative director, Federico Gaggio, said in a statement.

What do you think of Animal Planet’s new logo?

Old logo

[via CreativeBloq]
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