Don't miss the latest stories
Journaling ideas since 2003
Advertise Newsletter Shop

Follow us

Share this

Charging Station Uses ‘Dead Batteries’ To Recharge Dying Cellphones

Subscribe to DesignTAXI
Like us on Facebook


To promote the “recharging” properties of its drink, Thai soymilk brand Vitamilk—with the help of BBDO Proximity Thailand—built a cellphone charging station that uses ‘dead batteries’ to recharge dead batteries.

For the campaign ‘Dead Batteries For Dead Batteries’, the brand collected discarded batteries and used their residual energy to power smartphones.

According to the brand, it said that most discarded batteries still contained about four hundred milliamps of unused energy.

In total, the brand used 1,500 used batteries to power 140 smartphones—increasing talk time by 830 hours.

To find out more, watch the video below:














[via Campaign Brief Asia]
Receive interesting stories like this one in your inbox
 
Advertise here

More news on
Advertising

Also check out these recent news
Never miss our stories again! ×
Subscribe to our newsletter

Follow us on