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Creatives Brighten The Day Of NYC Train Conductors With Funny Signs



Fun fact: At each subway platform in New York City hangs a black-and-white board that train conductors have to point at to prove that they are paying attention.

Wanting to show appreciation for their hard work, Miami Ad School graduates Rose Sacktor and Yosef Lerner decided to use this pointing gesture to entertain conductors as they pulled up to the station.

Standing below the black-and-white boards, they held up funny, homemade signs asking the train conductors to “point here if you are dead sexy” or “point here if you are not wearing pants right now”.

“Conductors spend their whole day in that small booth, alone,” wrote Lerner. “It is incredibly loud, and they get minimal human contact. We decided to show our appreciation for their work.”

In the video below, it shows the reactions of several conductors—most of whom ended up smiling or laughing.

Watch the heartwarming video below:






















[via AdWeek]
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