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M&M’s Packaging Gets A Concept Redesign
By Anthea Quay, 08 Nov 2013
Brooklyn, New York-based aspiring graphic designer Alyssa Phillips has given the packaging of M&M’s chocolate candies a redesign to make it more presentable.
Instead of keeping to the standard flimsy plastic wrappers the chocolate snack is known for, Phillips opted for a structured geometric look that also mimics the round shape of its candy—and renamed the candies “M’s” to give it a modern updated feel.
Each small packet was made of cardboard, so that a single serving size could fit comfortably in a person’s hand. In case the packets can’t be finished, the cardboard packet also comes with a resealable tear strip.
Phillips also thought of a countertop display for parties: she created a larger cardboard box with an indented bottom, so that single serving packets could fit snugly into it—making it presentable as well as functional at the same time.
What do you think of this concept redesign for M&M’s?
[via Pratt Portfolios and Packaging of the World]
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