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Sweden Unveils New Brand Identity



The Swedish government commissioned Soderhavet to come up with a brand new, integrated identity.

The creatives rose up to the challenge, with the two identity carriers being the Swedish flag and the textual mark called the Sverige.

The colors that make Sweden distinct, blue and yellow, were use in an eye-catching fashion, and a specially made font, “Swedish Sans”, was made as well.

Scroll down to get a clearer look at this identity.















[via Creative Roots]
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