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Heartwarming Ad Shows A Hare Celebrating Christmas With A Bear
By Thia Shi Min, 12 Nov 2013
Created by Adam & Eve DDB, London, this charming and beautifully animated ad shows the hare giving the bear a special present so that the latter will be able to celebrate the festive season with everyone instead of hibernating.
Animated painstakingly for the John Lewis retail chain in Britain, the animals were cut out using lasers and animated using stop frames, with the set hand-crafted from scratch to create a completely immersive universe.
Through these anthropomorphic animals, we are reminded that our loved ones are important when celebrating the festive season.
Watch this endearing ad, and get a sneak peek behind the scenes below.
[via Gutewerbung and Hornet Inc]
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