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Forget Catvertising Or Viral Videos, Fear Is The New Advertising.
By Loke Shi Ying, 23 Nov 2013
Toronto-based advertising agency john st. has invented a new term: exFEARential. It means “to invoke fear while creating a brand experience for consumers”.
Following their wildly successful 'Catvertising’ and 'Buyral’ self promotion videos comes this one, which mocks the industry’s recent shift to creating genuinely scary experiences in order to push a brand or product.
john st. may just be the one agency in the world who has captured the essence of a good self promotion video and bringing fictional advertising buzzwords to life.
Watch it below:
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