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In Japan, Typefaces On Old Shopfronts Get Turned Into Downloadable Fonts
By Kelly Koo, 03 Dec 2013
Three creatives and friends in Japan, Rintaro Shimohama, Naoki Nishimura and Shinya Wakaoka, trawled the streets of their hometown to look for interesting typefaces on the signplates of barbershops, florists, and other old shops.
This font hunt was part of their project “Noramoji”, where they sought to create full typographic series based on each shopfront’s unique font, and made these available for download.
“Noramoji” translates to “loose text”, and by recreating these bits of loose text, they hope to give back to the community— all proceeds from download sales are given back to the shop owners.
Most of the shop owners had no experience in illustration or graphic design, but were heavily involved in the creation of the typefaces used for their shop signs.
These charming, nostalgic typefaces have been successfully recreated, and can be previewed or installed here.
[via Spoon & Tamago and Noramoji]
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