Journaling ideas since 2003
Advertise with us Subscribe to newsletter

Follow us

Share this

‘The Oscars’ Gets A New Logo


The Academy’s New Logo

The Academy Awards, also known as ‘The Oscars’, has unveiled refreshed logos.

Created by agency 180LA, the new simplified identities were recreated in the colors white and gold, and feature the iconic statuette within the triangular shape of the letter “A”—as if the statuette has a spotlight shining on it from above.

The “A” represents the Academy, and doubles as the “A” in “OSCARS”.

The new logo was inspired by the Academy’s heritage, and its Academy Museum which will be opening in 2017—and was also created in time for The 86th Academy Awards that would be held on 2 March 2014.

The Academy’s Chief Marketing Officer, Christina Kounelias, said in a statement that the organization hopes the logo accurately reflects its “community of artists, their diverse talents, and the creative process they employ to bring disparate ideas together into a single vision.”

What do you think of The Oscars’ and The Academy’s new logo?

Head over here to find out more.

New Logo of The Oscars


Old Logo The Oscars



[via Design Week and Oscars.org]
Receive interesting stories like this one in your inbox
 
Subscribe to our email newsletter
Prefer RSS instead?
Advertise here

More news on
Redesign

Also check out these recent news
Never miss our stories again! ×
Subscribe to our newsletter

Follow us on
Remind me later I'm not keen