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A Flaming Billboard ‘Grills’ A Slab Of Meat To Promote Steakhouse

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To drum up some publicity for the steakhouse Double Grill&Bar, Russian agency RA Voskhod placed a steak on a billboard and “grilled” it by lighting it aflame.

The burning billboard certainly attracted a lot of attention, and we wonder if the agency managed to make the steak smell as good as it looks.

What do you think—is this a great marketing strategy, or is it just too over the top?

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[via You Tube]
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