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Creative Fitness Center Ad Uses Lift Doors To Display Bodybuilder’s Strength

Brazilian agency Molotov has made clever use of an elevator to drum up publicity for the Eliane Indiani Fitness Center.

This large poster is strategically pasted onto the lift doors so that it looks like a bodybuilder is lifting weights when they open.

Scroll down to see how this poster works.

[via Gute Werbung]
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