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Absolut Vodka Unveils New Minimalist Logo

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New minimalist logo

Swedish vodka maker Absolut has unveiled its new logo, dropping the words ‘Vodka’ and ‘Country of Sweden’ for a minimalist look.

The new logo features a new typeface and the word ‘Absolut’ followed by a full stop, which will form the company’s new ‘master identity.’


Anna Kamjou, Global Director of Design Strategy at The Absolut Company, said “The brand has become so iconic that we no longer needed the full three-line logo to convey ourselves. By removing ‘Country of Sweden’, and ‘Vodka’, we’re putting the focus on the most important part of the brand–Absolut. The word itself not only means the perfect, the complete, and the ultimate, but it also means the open-ended, infinite and indefinite.”

What do you think of Absolut’s new logo?

Old logo

[via Creative Bloq and The Spirits Business]
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