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Penguin To Relaunch Pelican Imprint With New Visual Identity

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Penguin Books is set to relaunch its Pelican imprint in May, along with an updated visual identity.

Introduced in 1937, the Pelican line carried books that combined “intellectual rigour with simple, clear and accessible prose.” It was discontinued in 1984.

The relaunched line will carry books that encourage readers to “explore subjects out of curiosity” and make them think about important issues, according to the publisher. Five titles will be available, including The Domesticated Brain by Bruce Hood and Economics: The User’s Guide by Ha-Joon Chang. Interested readers can sign up to the mailing list at the Pelican site to be updated of the relaunch.


Penguin Books UK recently tweeted an image of the revamped logo which features two variations, a Pelican in flight and a standing one.

What do you think of the updated Pelican identity?

Updated logo showing a flying and standing Pelican

[via Design Week and Penguin Books UK]
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