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LG’s Print Ad For Its New 4-Millimeter Thin OLED-TV Fits On A Magazine Spine
By Jillian Wong, 24 Feb 2014
LG recently unveiled its print ad for its new curved OLED-TV, said to be the world’s slimmest at four millimeters, on the spine of a magazine.
It was conceived by M&C Saatchi Stockholm, who discovered that the leading Nordic electronics magazine Sound & Vision is exactly four millimeters thin, resulting in a bit of clever ad placement.
What do you think of the agency’s decision to run the ad on a magazine spine?
[via Creativity Online]
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