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IKEA’s ‘RGB Billboard’ Shows Different Messages Depending On Lights

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German ad agency Thjnk and production studio I Made This have designed an ingenious ‘RGB billboard’ for IKEA that reveals different messages depending on the colored lights.

The ‘RGB billboard’ features three messages in three different colors—cyan, magenta and yellow. At night, the billboard lights up by shining red, green and blue (RGB) light bulbs, which make the messages visible depending on the lit bulb.

The red blub shows the cyan text; the green makes the magenta text visible; and the blue light reveals the yellow.

With this simple visual trick, the billboard cleverly makes the most of its limited space and embodies IKEA’s space-saving message.

Click to watch the video below:


[via Adweek]
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