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Wrecked Buildings Get Makeovers, Double As 'Billboards' For DIY Company
By Thia Shi Min, 26 Feb 2014
The agency Jung von Matt/Elbe came up with a creative way to advertise for the German DIY company OBI.
Instead of distributing ugly flyers that detailed their promotions, the creative team used the company’s DIY products to give a section of some ruined and rundown buildings a makeover.
These renovated buildings stood out from the drab streets, showing people how these products can be used in a fun and creative way.
Scroll down to view some of these clever “billboards” below.
[via Gute Werbung]
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