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In This Ad, A Woman Transforms Into A Man To Protest Gender Inequality In Sweden
By Jillian Wong, 06 Mar 2014
To highlight the prevalent problem of unequal pay for women in Sweden and around the world, Swedish agency Volontaire and labor union Kommunal have released a video showing a woman being transformed into a man.
In the video, Kommunal Chairman Annelie Nordstrom undergoes a gender makeover, losing her hair and projecting masculinity in a suit, suggesting that the way to tackle unequal pay is to “be a man.”
According to this article by Women on Business, women in Sweden are only paid until 4pm everyday while men are paid until 5pm. The average Swedish woman earns a quarter of a million Euros less than her male counterpart over her entire career. It is estimated that it will take more than 100 years to close the pay gap at the current rate.
Kommunal also launched a mobile app where women around the world can create male versions of themselves with their photos and share them online on International Women’s Day, which falls on 8 March.
Watch the video below and visit the Be a Man site to learn more.
[via Women on Business, video via Kommunal]
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