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Words ‘Magically’ Appear On This Business Card When It Is Exposed To Light

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Based in Singapore, the agency GOVT has come up with a delightful way to advertise for Adrian Tan’s services.

As Tan is a lighting designer, the agency made a business card that plays tricks on the eyes—his job title was broken down into unrecognizable strokes on the card, and the words only form when they are exposed to light.

Check out this creative idea below.









[via Gute Werbung]
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