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UNIQLO Sets Up A Mini Starbucks & Museum Store In Its Flagship NYC Outlet
By Jillian Wong, 02 Apr 2014
Image by Andria Cheng for MarketWatch
Fashion giant Uniqlo unveiled a mini Starbucks store in its flagship New York City outlet last Friday, a first for a specialty clothing retailer.
It renovated the second floor to include sofas, tables, chairs and an iPad station to create a cozy and relaxing environment for customers to stay longer.
In addition, Uniqlo partnered with the Museum of Modern Art for its ‘SPRZ NY’ (pronounced “Surprise New York”) collection featuring artwork by Andy Warhol, Jean-Michel Basquiat and Sarah Morris, among others.
The t-shirts, bags and other items are displayed in frames and display cases just like in a museum, and are available to purchase in stores worldwide and online.
Uniqlo isn’t the only retailer hopping onto the store-within-a-store trend; Gap’s Fifth Avenue concept store sells magazines and books alongside its basics, while Ralph Lauren’s Club Monaco Flatiron flagship outlet packs a Toby’s Estate coffee shop and Strand bookstore.
It’s all part of efforts by brands to cater to changing shopping needs of consumers, and of course increase their revenue in the process. What do you think of this trend?
[via PSFK, Japan Today and MarketWatch]
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