Journaling ideas since 2003
Advertise with us Subscribe to newsletter

Follow us

Share this

This Interactive Website Simulates Drowning To Promote The Use Of Life Jackets



To show the importance of putting on a life jacket, CLM BBDO has come up with an interactive website that lets viewers simulate drowning.

The website Sortie En Mer features a short film directed and produced by Ben Strebel and Wanda Digital / Grouek. When a man gets thrown overboard, it is up to the viewer to save him by scrolling as quickly as he can.

The website cleverly simulates the mental and physical fatigue that one experiences when drowning, and serves to reinforce the message that the agency wishes to convey.

You can check out this simulation here—do you think this website is effective?

















[via Golem 13]
Receive interesting stories like this one in your inbox
 
Subscribe to our email newsletter
Prefer RSS instead?
Advertise here

More news on
Advertising

Also check out these recent news
Never miss our stories again! ×
Subscribe to our newsletter

Follow us on