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This Interactive Website Simulates Drowning To Promote The Use Of Life Jackets

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To show the importance of putting on a life jacket, CLM BBDO has come up with an interactive website that lets viewers simulate drowning.

The website Sortie En Mer features a short film directed and produced by Ben Strebel and Wanda Digital / Grouek. When a man gets thrown overboard, it is up to the viewer to save him by scrolling as quickly as he can.

The website cleverly simulates the mental and physical fatigue that one experiences when drowning, and serves to reinforce the message that the agency wishes to convey.

You can check out this simulation here—do you think this website is effective?


[via Golem 13]
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