Journaling ideas since 2003
Advertise with us Subscribe to newsletter

Follow us

Share this

Ronald McDonald Gets A Makeover, Has A New Outfit

Ronald’s new outfit


To keep up with the times, fast food giant McDonald's has given its iconic spokesclown a makeover.

Dropping his traditional yellow costume, Ronald McDonald is now decked out in a red blazer with a striped shirt underneath. He also gets a bow tie, but it was reported that he only wears it for “special occasions”.

According to AdAge, the new Ronald McDonald will play a bigger role in the company’s social media channels to promote the new “Fun makes great things happen” campaign.

The new wardrobe was designed by Tony Award-winning theatrical designer Ann Hould-Ward. The last wardrobe update for Ronald came in 2005.

What do you think of his new outfit?

Backview


Old outfit


[via AdAge and AdWeek]
Receive interesting stories like this one in your inbox
 
Subscribe to our email newsletter
Prefer RSS instead?
Advertise here

More news on
Branding

Also check out these recent news
Never miss our stories again! ×
Subscribe to our newsletter

Follow us on
Remind me later I'm not keen