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PayPal Unveils New Logo & Branding Identity

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Having worked to strengthen its core products while pushing out new ones for the past year, e-commerce giant PayPal has just unveiled a new logo and branding identity, which was last updated in 2007.

Designed to reflect the two key themes of “connection and forwardness”, this rebranding project was executed by San Francisco-based agency Fuseproject.

In addition to refreshing its signature blue palette, the company has introduced changes like a new version of the double-P monogram and a wordmark in a new typeface (Futura). Other than tweaking its visual identity, PayPal has also launched its first ever global advertising campaign that focuses on a “people first approach”.

See how the new PayPal logo differs from its 1999 and 2007 incarnations below—or read about this high profile logo and branding redesign on Creative Bloq.

You may also want to read this interview with PayPal Chief Product Officer Hill Ferguson on the Silicon Valley Business Journal, where he talks about the company’s new look.


[via Creative Bloq]
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