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Coke Helps The World's Rainiest City Raise Money For A Water Treatment Plant
By Loke Shi Ying, 31 May 2014
Advertising agency Ogilvy & Mather Colombia has teamed up with Coca-Cola to create a clever campaign for Lloró, a city in Colombia.
Lloró is one of the rainiest cities in the world, but the people who live there have a lack of access to drinkable water.
Coca-Cola helped them by creating a campaign that brings global awareness of their plight so that they can raise money to build a water treatment plant.
Watch how they did it below:
[via Ads Of The World]
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