Everchanging 'Freedom Candles' For Amnesty Bring Human Rights Issues To Light
To bring the issues of human rights to light, Ogilvy & Mather London partnered with artistic duo, Coarse (comprising Mark Landwehr and Sven Waschk), to create an enlightening campaign for Amnesty International.
The art duo created a total of 30 limited edition ‘Freedom Candles’. Each of these candles were a sculpture that represented violence or injustice.
As the wick of the candle is lighted up, the wax melts to reveal a different bronze figure to symbolize the positive change that human rights activism can bring.
The candles were then auctioned on eBay, with funds donated to Amnesty International.
Thomas Schultz-Jagow, Senior Director of Campaigns and Communications at Amnesty International, said “This collaboration with coarse brings together the worlds of art and activism; and we hope that they gain attention from collectors, design fanatics, and Amnesty International supporters alike”.
'Freedom Candles' also recently picked up a Product Design Lion at the Cannes Lions International Festival of Creativity.
Watch an introduction of the Freedom Candles below: