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A Concept Redesign Of Samsung’s Logo For More Global Recognition
By Tay Xing Wei, 09 Aug 2014
Netherlands-based visual designer Aziz Firat was inspired by a Microsoft redesign to work on this concept logo for Samsung.
Firat felt that Samsung needed a more recognizable icon; one that can be used for all its products as well a fixed typeface.
In order to solve the “problems”, Firat designed a geometric, minimalistic white ‘S’ logo which stands for “Simplicity, Quality and Unity”.
Additionally, he also visualized the colors for each product category under the Samsung brand.
What do you think of this redesign?
For more details, read the designer’s blog here.
Check out the concept logo below:
[via The Next Web, images from Aziz Firat]
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