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IKEA’s Campaign For Its New Catalog Is A Brilliant Parody Of An Apple Ad
By Dorothy Tan, 04 Sep 2014
To promote the 2015 IKEA catalogue, BBH Singapore has created a brilliant campaign that features a hilarious parody of an Apple product release video.
Introducing the catalog in a way that looks very similar to how Apple would launch one of its smart devices, this funny short film calls the catalog a “bookbook” that is “simple and intuitive” to use.
According to the “Chief Design Guru” in the video, it is superior to any digital book with its “eternal battery life”, “tactile touch technology”, pre-installed home furnishing ideas, zero page-loading lag time and useful bookmarking function.
Watch this tongue-in-cheek video below—are you convinced that a “bookbook” is better than a smart device now?
[via BBH Singapore]
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