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Poignant Print Ads Show How Alzheimer’s Patients View Their Loved Ones
By Jillian Wong, 13 Nov 2014
Lima, Peru-based ad agency Yellow has come up with a series of poignant print ads that show how Alzheimer’s patients view their loved ones.
Created for the Peruvian Association of Alzheimer’s Disease and other Dementias (APEAD), they visualize how their memories are being eroded by the disease.
California-based ad agency Grupo Gallegos created a similar set of ads earlier this year.
View the rest of the ads below.
[via Ads of the World]
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