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Oreo’s Beautiful & Vibrant Illustrated Ads Bring The Concept Of Play To Life
By Jillian Wong, 05 Mar 2015
As part of its ‘Play With Oreo’ campaign, Oreo commissioned 10 artists to create a series of illustrated ads revolving around the concept of “play.”
The artists were given words like “dunk”, “twist”, “dream” and “wonder”, and asked to bring them to life with imaginative scenes. The only criteria was that the ads had to feature a character with the Oreo cookie as its head.
Beautiful and vibrant, they embody the cookie brand’s fun image with bright colors and whimsical characters.
The artists featured are Jeff Soto, Alex Trochut, Shotopop, Ryan Todd, McBess, Andrew Bannecker, Brosmind, Craig and Karl, Andy Rementer, and Geoff McFetridge.
The ads will be placed on walls in New York City, Los Angeles and Indianapolis, and will run until the end of March.
Check out some of the ads below and view more at Adweek.
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