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This Smart Home Catalog Reveals The Disturbing Reality Of Domestic Violence
By Yoon Sann Wong, 14 May 2015
‘Home Catalogue’ by APAV is no ordinary directory.
Designed with the help of creative agency FCB Lisbon, the catalog is filled with unsettling statistics about domestic violence.
The numbers are nestled alongside aesthetically pleasing household items and furniture, including a section dedicated to children.
A helpline for people who wish to ‘renovate’ their homes is included in a rear page.
The footage aims to challenge people’s perception of home as a safe place in Portugal, where domestic violence remains a severe problem.
Take a look at the unusual catalog in the video below.
[via Ads of the World, video via edson athayde]
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