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A Designer’s Guide To Creating Logo Files
By Yap Yen, 26 May 2015
Image: Kim Öhman
For designers working on logos for your client, here are some things to keep in mind.
Firstly, always provide your design as a vector file. These files can be scaled to any size without any loss of quality and are essential to your client for professional printing and to pass on to another designer to do more design work like brochures, exhibition stands and other promotional items. Since these files are intended for print, they are provided in CMYK color mode and can be converted to any other file type with the correct software. Vector file types have the ‘.ai’, ‘.eps’ or ‘.pdf’ extension.
On top of providing vector files, remember to offer your logo design in various color formats. The standard for color printing is full color or CMYK. Other color variants include PANTONE, single color (black and white) and a white version of the logo to be used on colored backgrounds.
You should also provide logo lockups or different layout configurations, since your logo design will be used in a variety of different locations. For example, logo designs which are made up of both icon and text can be presented in a long version with your icon placed next to the text and another with the icon above the text.
You can find out more about logo files here.
[via Logo Geek]
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