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Clever Ads Show How Smartphones Are ‘Blocking’ Real, Human Interactions
By John Yong, 06 Jul 2015
Shanghai-based creative Shiyang He has created several ads that drive a powerful message on our obsession with smartphones and social media platforms.
The simple ads feature a ‘Phone Wall’ dividing two individuals—blocking off any real form of human interaction.
At the bottom, the ads state “The more you connect, the less you connect”, reminding us to interact with people in real-life more often.
[via Shiyang He]
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