Don't miss the latest stories
For Designers: Are Black And White Logos Still Necessary In The Digital Age?
By Yap Yen, 14 Jul 2015
Previously, for logo designers, it was essential to produce a black and white version of a logo to use in single color documents. But with the decrease in print costs and the fact that most people consume information through a screen rather than on paper, is a black and white logo still necessary?
Although we live in a digital age, there are still instances when a single color logo design is used. From newspapers and books to promotional merchandise and a printed logo on receipts, there are many instances where a black and white logo will help represent your brand. Also, there might be occasions when you need to pass on your logo files to a third party company, like an event organizer. Having a black and white logo is one way to ensure that your logo is reproduced correctly and accurately.
Logo Geek shares how he designs a logo to have the “best of both worlds”, by providing a modified version that can be used in single color scenarios.
Head over here to read on.
[via Logo Geek]
More related news
Also check out these recent news