Don't miss the latest stories
New Ad By Reebok Makes Moviegoers Run To Watch Their Film
By Winona Wee, 25 Aug 2015
In an effort to promote its new Z Pump Fusion footwear, Reebok Korea had people run on a treadmill to power up a movie for viewing in a cinema.
The basis of the advertisement, which was made by Innored, was to get people off their seats and exercise.
Various members of the audience were singled out and asked to run on a treadmill to power up the movie. Without someone running, the movie goes into buffer mode and pauses.
Is this ad ingenious or annoying?
Scroll down to watch the advertisement:
[via The Creative Ham, Reebok Korea]
More related news
Also check out these recent news