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Watch: IKEA Cooks Up A Delicious Kitchen With Mini Versions Of Its Products
By Dorothy Tan, 31 Aug 2015
To promote its new METOD modular kitchen system, IKEA—in collaboration with BBH Asia Pacific—has launched a brilliant new film titled ‘Recipes for Delicious Kitchens’.
In this creative video, the furniture retailer literally cooks up a kitchen with miniaturized versions of its products—this is to show that the METOD range of kitchens can be tailored to customers’ personal preferences.
According to Tze Kuen Yeong, Head of Marketing, IKEA (Malaysia, Singapore, Thailand), this innovative kitchen system “allows people to create thousands of different kitchen combinations and utilize every centimetre of their kitchen space. And it has combinations to fit all sorts of styles and budgets too, with a quality guarantee of 25 years”.
Watch the fun promotional film below—you can find all the “ingredients” used in the 2016 IKEA catalog.
[via IKEA’s YouTube Channel]
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