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Children Born On 9/11 Lead Inspiring Campaign About The Power Of Good Deeds
By Yoon Sann Wong, 02 Sep 2015
This 11 September, nonprofit organization 9/11 Day is inviting Americans to do at least one good deed in tribute to the 14th anniversary of the terrorist attacks on the World Trade Center and the Pentagon.
Grey New York is the agency behind the organization’s new uplifting campaign, comprising a collection of PSAs featuring several of the 13,000 children born on 11 September 2001.
In the video below, Hillary O’Neil calls for each individual to transform hope into action by performing a good deed.
Andreas Dahlqvist, Grey New York’s chief creative officer explained on Adweek, “When we interviewed these children born on 9/11, we quickly found out that none of them wished their birthdays were different. In fact, they feel strongly that they represent what’s good in the world.”
You can view the spot below.
[via Adweek, video via 9/11 Day]
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