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Target Refurbishes Its NYC Office Into A Refreshing, Creative, Loft-Like Space
By Yoon Sann Wong, 15 Oct 2015
Before interior designer Lauren Rottet spruced up Target’s 15,000-square-foot Manhattan office, the workplace was a dimly lit and generally uninspiring area that housed tight meeting rooms and disconnected work desks.
Rottet told Fast Company, “It didn’t feel very energetic and creative.”
After consulting the client and observing how the small 12-person team functioned in the workplace, Rottet came up with a more welcoming, comfortable and brightly lit concept.
“Target wanted a space that was beautifully designed, but quietly designed. Not ‘in-your-face bold,’ but almost a studio-like or art-loft-like backdrop for their own designs that was sophisticated.”
Now when visitors enter Target’s NYC office, they are greeted by a bright living room decorated with artwork from the retail chain, including a Target logo handcrafted by an employee, and a mod Minotti sofa.
To support a collaborative culture, Rottet had meeting zones installed in the hallways via cushy chairs, sofas and barstools. Work desks were placed side-by-side to form clusters of workstations.
View some images of the revamped office below and see more here.
[via Fast Company, images by Eric Laignel via Fast Company]
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