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Brilliant Kit Kat Billboards Offer Free Relaxing Massages To Stressed City Folk
By Jillian Wong, 30 Oct 2015
To celebrate its launch in Colombia, Kit Kat carried out a fun promotional stunt in the busy capital city of Bogota.
Conceived by agencies JWT Colombia and Mindshare, it involved special billboards that offered free relaxing massages to stressed folks. All they had to do was lean against the billboards and tiny motors hidden in the signs would generate “pleasant vibrations” to their backs.
The chocolate brand’s previous stunts include giving out free chocolate and tablets, and creating ‘No Wi-Fi Zones’ to encourage people to take a break.
Check out the stunt in the video below.
[via Adweek, video via Redactores Publicitarios]
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