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Watch: Hilarious Reactions From People When They Are Asked To Work For Free
By Jillian Wong, 06 Nov 2015
If you’re a creative, you might be familiar with providing “spec work” to clients.
To show how ridiculous it is to ask people to work for free, Toronto-based agency Zulu Alpha Kilo shot a video in which a man approaches several people to let him try a product or a service for free before committing to a purchase. The men and women being filmed were real people, not actors.
The video was created for Strategy magazine’s annual Agency of the Year event, and aims to get agencies to stop doing spec pitches.
Check it out below.
[via Adweek, video via Zulu Alpha Kilo]
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