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This Touching Christmas Ad About A Girl And A Man On The Moon Will Make You Cry
By Jillian Wong, 09 Nov 2015
British retailer John Lewis has followed up its Christmas ad from last year with ‘Man on the Moon’, a touching spot about friendship, connection and loneliness.
In the ad, a young girl cheers up an old man on the moon with a simple act of kindness that evokes the spirit of giving during the festive season.
Aside from creatively conveying the act of finding the perfect gift this Christmas, the ad aims to highlight how many elderly people often grapple with loneliness, an issue that is particularly poignant during the holidays. John Lewis has partnered with charity Age UK, and will donate sale proceeds of selected Christmas merchandise to the organization.
“We hope it inspires people to find really special gifts for their loved ones and through our partnership with Age UK, raise awareness of the issue of loneliness among older people and encourages others to support in any way they can,” said Craig Inglis, customer director at John Lewis.
Watch the heartwarming spot below.
[via Adweek, video via John Lewis]
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