The change in name is seen as a reflection of the type of organisation that Maven is and loses some of the ambiguity that Maven Management portrays.
Barry McKeich, Sales & Marketing Manager has stated that "The change in name coincides with an overall brand review of the company and continues our development under the direction of the new Managing Director Kathryn Lewis. Our commitment to quality research provision across all of our major product areas - customer satisfaction research, employee satisfaction research, brand awareness etc. will be better portrayed, and hopefully understood by customers and colleagues, through our new title."
Maven intend launching a new logo and brand design as well as a new website design www.maven.co.uk in the next few days.
Maven Services
Maven Management is a full service market research agency and specialises in measuring customer satisfaction and employee engagement. "Our applications help our clients to measure and track customer satisfaction levels," says Barry McKeich. In addition, Maven's services help clients to identify & prioritise factors that drive customer loyalty, better understand and develop employee engagement and examine links from customer expectations back to employee behaviours.
Maven conducts all forms of ad-hoc research into corporate brands, products and services, using qualitative methods such as depth interviews and focus groups to determine and then measure, what different segments of a market expect and what is important to them. Maven then applies a quantitative approach to research the gap between their expectations and their perception of the service experience they receive from clients and their competitors. Key priorities emerge from identifying those issues where customers have high expectations and where a significant gap exists between their expectation and a company's performance. The clarity allows organisations to better target resources against those key performance gaps and measurable benchmark targets can then be set for on-going monitoring and understanding.
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