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Durex Unveils A Condom Emoji To Encourage Safe Sex
By Jillian Wong, 20 Nov 2015
With emojis for vaginas and sexting already available, it was only a matter of time before someone invented a condom emoji.
Sure enough, Durex has unveiled one aimed at encouraging people to have safe sex. The condom brand is backing its emoji with a ‘#CondomEmoji’ campaign to get the Unicode Consortium to approve it.
According to research by Durex, 84% of 18 to 25-year-olds state that it’s easier to talk about sex using emojis instead of text, while a third of the same respondents believe they’re not at risk of contracting sexually transmitted diseases.
“Emojis of this sort will enable young people to overcome embarrassment around the discussion of safe sex, encourage conversation and raise awareness of the importance of using condoms in protecting against sexually transmitted infections (STIs), including HIV and AIDS,” said Karen Chisolm, marketing director at Durex.
Durex hopes to have the emoji approved on 1 December, which is World AIDS Day.
Watch a video about the condom emoji below.
[via Digiday, video via Durex Kenya]
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