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The Unexpected History Behind Iconic Logos, What You Can Learn From Them
By Louise Jane Cher, 08 Dec 2015
Image via The Dieline
‘Chupa Chups’ was named after the Spanish word “chupar” for “to suck”. More interestingly, their logo was designed by the famous surrealist painter Salvador Dali, using a daisy shape to align with the brand’s cheerful image. The logo is still iconic today, showing that it is important to stick to your brand’s core values.
Not only do memorable logos stay true to the brand’s roots, they are also recognized due to their constant adaptation to modern trends.
Creative Market has explored the histories of some of these iconic logos, to look at their unique origins. It also highlights some of the things we can learn from them.
Check them out below, and head here, for the full article.
The technology giant Apple was named such as the then-CEO, Steve Jobs, was on a fruitarian diet. Having visited an apple farm, he thought that the fruit’s name sounded “fun, spirited, and not intimidating”. One takeaway from this iconic logo is to keep its design simple, as its versatility will make it last a long time.
[via Creative Market]
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