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How To Make Use Of Psychology To Create Impactful Web Design
By Louise Jane Cher, 15 Jan 2016
Image via Diego Schtutman
Human psychology plays a large role in design, and harnessing it the right way is key to effective communication.
To help you better understand how psychology can be used for web design, Creative Market has compiled a list of ‘7 Psychology Secrets For Impactful Web Design’.
Based on research-based predictions in human behavior, these tips can be useful when designing to engage with audiences.
We highlight some of them here:
Establish trust by making design relevant.
Design should always be relevant to your target audience. Consider the type of images and colors you use, as preferences differ between various demographics. For example, children may like yellow, but men over thirty may not perceive it positively.
Also, try to include faces on your website, as they help create a sense of familiarity.
Visual hierarchy tells your audience where to look.
Visual hierarchy directs readers to the most important element of your website, so that they are not confused about where to look. Use typographic elements like headings, subheadings, and block quotes to stagger the importance of each block of text.
You can also create hierarchy through color, contrast, size and location. One such example is how a large photo is usually accompanied by a small caption, which directs readers to look at the photo first before reading about what it is.
Create consistency by using repeating styles.
Predictable user interfaces make it easier for users to recognize established hierarchies. For example, elements like headings should be styled the same way across pages, so that visitors subconsciously know where to identify similar content.
Head here for the rest of the guidelines.
[via Creative Market]
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